I just bought the jjsolomon.com domain through Blogger. While Blogger does not directly sell domains, they do resell them on behalf of GoDaddy.com. It costs a mere USD 10 per year for the domain and some extras, which I think is money well-spent.
This blog is hosted by Blogger, which offers free blog hosting. Blogger is owned by Google. So, if you already have a Google account, you can log into Blogger with your Google username and password, and create your own blog almost immediately. This is the route I took. It was simple, fast and risk-free.
However, the blog does not come with a custom domain. By default, it uses the blogspot.com domain. I believe that owning a custom domain is essential. It adds credibility to a blog and is absolutely essential for branding. Previously, the only way I thought that this could be done was to buy a domain, subscribe to a web hosting package and install the blogging engine and related software on my own. I wasn’t comfortable with this. Sure, many people claim that this isn’t as difficult as it sounds and I do believe that things will get easier once the ball starts rolling. Nonetheless, I still found the task to be too daunting and kept procrastinating.
I stumbled upon a solution as I was surfing through my dashboard on Blogger and came to the Settings Publishing section. There was the option of switching to a custom domain. When I selected that, I was led through the purchase of my own domain – jjsolomon.com. The domain costs USD 10 per year and was immediately linked to various Google Apps (e.g. email, calendar, docs and sites) for free.
That was simple.
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